Future Of Dry cleaning
The dry cleaning industry is changing. Cleaners must update services to attract younger customers.
In Part 1, we covered industry consolidation and labor issues. Part 2 focused on technology’s impact in 2025. Today, we highlight new opportunities.
Past vs Future
“Formal dress isn’t coming back,” says Mary Scalco, CEO of the Drycleaning & Laundry Institute. “We need to clean everyday clothes.”
Christopher White, executive director of America’s Best Cleaners, sees growth in the circular fashion economy. Cleaners can extend clothing life, reduce waste, and promote sustainability.
“Re-commerce in the U.S. will hit $73 billion by 2025,” White says. “If 5% of shoppers use dry cleaners yearly, it’s a big opportunity.”
“Younger people love vintage and thrifting,” Scalco adds. “They invest in quality over fast fashion.”
White notes opportunities in cleaning luxury items like Louis Vuitton bags and Balenciaga sneakers.
Cleaners must rebrand to attract new customers.
“I’d rename ‘dry cleaning’ if I could,” Scalco says. “People just want their clothes cared for.”
“Many young people don’t know our industry exists,” White says. “We can show we support sustainability.”
Keys to Success
Scalco and White say success needs a new mindset.
“Break old habits, market better, and attract younger customers,” Scalco advises.
“If you’re stuck in old ways, others will take your customers,” White warns.
Waiting for old trends like suits and ties won’t work.
“They’re not coming back,” Scalco says.
Explore new markets while keeping core services strong.
“New markets don’t need big investments,” White says. “Get your message out.”
“Be proactive,” Scalco concludes. “Grab every opportunity. Don’t just react.”
https://americandrycleaner.com/articles/whats-next-dry-cleaners-2025-part-2
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